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Museum of Friendship

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Biography

Museum of Friendship is a London based womenswear brand founded by Momo Wang in February 2014. Museum of Friendship’s designs collect and reflect unforgettable memories, motions and experiences that are exclusively shared between girlfriends. Design narrates the storied lives of girls… as they dress up and grow up together in Museum of Friendship, every single piece that they have worn will become witness to a precious story about friendship.

The designer Momo Wang went to Central Saint Martins. After graduation, Momo made three personal collections to find her direction and build her team. In February 2014 she launched Museum of Friendship in London and now shows her collection in London and Paris Fashion Week. In 2015 she opened the Museum of Friendship studio in her hometown with friends, where the whole team now makes clothes together in Jinzhou, China.

 

Collections

Previous Designs

2016

Spring / Summer

2015

Fall / Winter

2015

Spring / Summer

Media

What they're saying about Museum of Friendship
Italian Vogue

Museum of Friendship raccoglie e riflette ricordi indimenticabili, emozioni e esperienze che sono condivisi esclusivamente tra “amiche”.

Momo Wang, diplomata alla prestigiosa Central Saint Martins di Londra, si è dedicata per anni a produzioni artigianali con cui ha riscosso un discreto successo e che le hanno permesso di farsi conoscere a livello internazionale. A febbraio 2014 ha lanciato il suo primo marchio di abbigliamento.

La sua quarta collezione (Autunno Inverno 2015-16) è stata presentata durante la London Fashion Week di febbraio all’HMS Wellington. Si chiama Iceland Saga e racconta la storia di due ragazze che stanno per iniziare una nuova vita su un’isola. Un viaggio intrapreso da due persone, ma fatto per tutti.

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themoodboarders

London-based fashion brand Museum of Friendship, founded by Chinese women’s wear designer Momo Wang in 2014, has unveiled its 16SS collection recently at Shanghai Fashion Week. Momo was inspired by her trip to Tokyo, and by the look of the students who go back home after school, and thus comes the name of the collection ‘After School’. She tries to rebuild the scenes of the 90s based on her girlhood memory and understanding of the youth culture. A Central Saint Martins graduate, Momo Wang is a recipient of second runner-up at the L’Oréal Professional Talent Awards 2011. She also won the Textprint Award in the same year. Prior to launching MOF, Momo presented various craft collections, and all were well received.

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Textprint

Though trained in textile design, Momo prefers to think beyond the individual textile, constructing garments from colorful fabric scraps she finds in random places, including night markets from her hometown back in China. Her works are an intricate mingling of mismatched fabrics and techniques, including PCV with pearl embellishments, and crocheted strips of potato sacks.

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Stores

Where to buy Museum of Friendship

1o Corso Como

Shanghai: Jingan District, 1717 Nanjing West Rd
上海市静安区南京西路 1717 号

Dong Liang

Shanghai: Jingan District, 184 Fumin Rd
上海市静安区富民路 184 号

Dong Liang

Beijing: Chaoyang District, 6 Chaoyangmenwai St, Bldg 2, Shop 102
北京市朝阳区朝外大街 6 号新城国际 2 号楼 102 商铺

Dressing for Fun

Chengdu: Jinjiang District, 10-1 Ganhuaishu St
成都市锦江区红星路二段干槐树街 10 号附 1 号

Little Thing Shop

Shenzhen: Nanshan District, Xiangshan E St, OCT Loft North A4, Shop 113
深圳南山区香山东街华侨城创意园北区 A4 栋 113

Round Round

Nanjing: Gulou District, Goldenwheel International Plaza, Shop 115
南京市金轮国际广场 115 号

Shop

on Opening Ceremony

Video

Museum of Friendship in motion

Museum of Friendship AW15 “ICELAND SAGA” – BEHIND THE SCENE from Museum of Friendship – MOMO WANG on Vimeo.

Follow Museum of Friendship on Instagram

The post Museum of Friendship appeared first on China Fashion Bloggers.


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