Biography
by FANG is inspired by the story of its founder Fang Yang. It personifies the adventure of a cosmopolitan designer, born and raised in China but who built her personal life in Paris and found her inspiration by looking at her roots from a contemporary, multi-cultural point of view. Fang’s decision to settle in France at age 24 was a key milestone in her life. In her own words, “I was reborn as a new person, with new tastes and new ideas “. It was the starting point of her creative journey, graduating from ESMOD to crafting by FANG’s first prêt-à-porter collection in her Parisian studio.
In 2013, Fang returned to Shanghai to establish by FANG’s main atelier and showroom. She also introduced her couture label Atelier by FANG .
Origami, Fang Yang’s longtime passion, naturally blossomed as an essential component of by FANG’s DNA to now stand as a unique signature. Beyond the oriental artistic root, origami symbolizes her creative universe of imagination, volume and architecture.
To deliver her promise of femininity and sensuality, Fang gradually set her own and personal definition of elegance, rich yet minimal, recognized by connoisseurs eager for genuine fashion encounters. In Fang’s intimate thoughts, being a designer is not about trying to set the next trend… A truly happy and radiant woman is not fighting, pretending or hiding to protect who she really is, but is serene, at peace and self-confident. Fang’s creations inspire a woman to reveal and feel herself, true and sensual.
Collections
Where to Buy
Baron Y***
54-56 rue Charlot, 75003
Legacy
109 Thompson St., Soho
Beams International Gallery
B1F/1F/2F, 3-25-15 Shibuya-ku
Le Charme de Fifi et Rara
1-5-6 150-0041, Jinnan, Shibuya-ku
Catie Lo
Shanghai: 105 Wukang Rd.
Uni Answer
Beijing: Rm. 101, Un. 6, Sanlitun Rd. 29
by FANG x Swarovski
by FANG is delighted to present its first collection within the Swarovski Collective program.
The Swarovski Collective was founded in 1999 as a collaboration between Nadja Swarovski, Isabella Blow and Alexander McQueen with the objective of pushing the boundaries of crystal use in fashion. It since carried on as an internationally recognized partnership selecting the most promising designers around the globe and sponsoring them to integrate crystals into their design.
Origami, a hundred year old inheritance, has been embedded in Fang Yang’s design since her first collection. The meticulous hand-crafting technique turns precious silk into jewel-like architectural shapes. by FANG x Swarovski collaboration comes as an inspiring artistic endeavor where crystal elements fuse seamlessly with the brand’s signature. Their strength combined encapsulate the past and future, revealing powerfully imaginative looks.
Video
Social Media
Website
www.by-fang.com
The post by FANG Brand Page appeared first on China Fashion Bloggers.