Syndicated from China Design Hub
W+ K Shanghai is opening its doors to house small startups culled from the city’s independent creative community, offering free office space, professional resources, mentorship and artistic collaborations. CH takes a look.
Portland-founded ad agency Wieden + Kennedy — that’s Dan Wieden, of “Just Do It” fame — set up shop in China with a Shanghai office in 2005, assembling a team that is now big enough to span three floors of an industrial-looking building tucked away at the intersection of Changle and Wulumuqi.
When CreativeHunt stopped by for a recent visit, we saw no less than 100 W+K employees comfortably situated throughout the building. Despite already housing a large staff, last November, W+K freed up some space on its ground floor in order to launch an open office program called W+K+, inviting independent creative professionals to make use of this new collective workspace.
Via CreativeHunt