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‘Fashion China’ Author Gemma Williams: Chinese Designers Need ‘Holistic Approach’ for Success

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'Fashion China' Author Gemma Williams: Chinese Designers Need 'Holistic Approach' for Success

“From Rihanna’s recent show-stopping Met Gala gown by Guo Pei to Barneys’ special capsule collection by Huishan Zhang, Chinese fashion designers have seen a surge in global attention in recent weeks. This flurry of media activity comes at a time when Chinese designers are increasingly making their mark on the global fashion world with prestigious award wins, presentations at the world’s top fashion weeks, and collections stocked in prominent department stores and boutiques from Hong Kong to Paris and New York to London.

For fashion expert and author Gemma Williams, these accomplishments made it a no-brainer that it was time for a curated book dedicated solely to highlighting the most exciting work to come out of the Chinese design scene…featuring the most notable looks of 41 carefully selected Chinese designers, Fashion China features established veterans, rising stars, and talented newcomers in China’s booming fashion industry”. Continue reading.

The post ‘Fashion China’ Author Gemma Williams: Chinese Designers Need ‘Holistic Approach’ for Success appeared first on China Fashion Bloggers.


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