Salvatore Ferragamo Marks 20 Years in China
The Italian luxury brand celebrated the occasion by reopening its Shanghai flagship store, then holding a gala dinner for 220 guests.
The evening started with a ribbon-cutting at the refurbished store, located in the downtown shopping street of Nanjing Road, with hundreds of excited onlookers welcoming Chinese movie stars Tang Wei (pictured) and Jing Bo Ran, as well as four of Salvatore Ferragamo’s five children.
“It’s rare that I have seen so many members of the family together at the same time like this, so that shows the attention we are paying to China,” Salvatore Ferragamo chief executive officer Michele Norsa said.
Following the store opening, the guests crossed the road to the Shanghai Exhibition Center, where they viewed an exhibition combining Chinese contemporary art, Salvatore Ferragamo’s iconic shoes and the famous women who have worn them throughout the ages.
With the Rolling Stones’ “She’s a Rainbow” blaring, guests made their way through rooms dedicated to Audrey Hepburn, Judy Garland, Sophia Loren, Marilyn Monroe and Brigitte Bardot, with each room displaying the original Salvatore Ferragamo-designed shoes the starlets wore, alongside contemporary shoe designs from the Edgardo Osorio for Salvatore Ferragamo capsule shoe collection, and artworks by Chinese pop artist Han Yajuan, which were commissioned exclusively for the event.
Then came the dinner, during which an animated film from fashion illustrator Megan Hess made its debut.
This article was written by me and a version of it first appeared on WWD.com
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